PrestigeStraightener

SenseIQ technology for a personalized straightening experience. Senses. The active digital sensor measures your hair's temperature more than 20,000 times per styling session. Adapts. The intelligent microprocessor automatically adjusts the temperature to prevent your hair from overheating. Cares. Our sensing and adapting technology protects the hair while styling, locking-in up to 70% of its natural moisture**.

Proven to maintain up to 93% of your hair's essential strength*, the straightener with SenseIQ makes sure your hair always feels healthy on the inside while looking sleek and lustrous outside.

Let your hair feel the enriching ionic ambience with the Tetra Ionic System. The patented design releases millions of ions using 4 special jets nested on both sides of the straightener. The enriching molecules remove static, eliminate frizz, and gives your hair lustrous glossy shine.